The preventative healthcare sector has seen a significant shift toward specialized ocular support. The Eye Health Supplements Market is currently dominated by the "Big Three" of eye nutrition: Lutein, Zeaxanthin, and Meso-zeaxanthin. These macular pigments are no longer just for the elderly; they are being marketed to younger, tech-savvy demographics to combat "Digital Eye Strain" and the potential retinal damage caused by prolonged blue light exposure.

Innovation in this market is moving toward "Bio-enhanced Delivery." Manufacturers are utilizing lipid-based delivery systems and beadlet technology to increase the bioavailability of fat-soluble vitamins like Vitamin A and E. Additionally, the integration of antioxidant-rich extracts such as Bilberry and Saffron is gaining clinical traction for their role in improving contrast sensitivity and reducing intraocular pressure. As clinical trials continue to validate the link between systemic nutrition and the prevention of Age-Related Macular Degeneration (AMD), the global market is expanding from niche health stores into mainstream pharmaceutical and retail channels.