From Keywords to Concepts: The Era of Entity SEO
For decades, SEO was a game of matching strings of text. If you wanted to rank for "best pizza," you put the words "best pizza" on your page five times. However, Google has evolved. It no longer just matches strings; it understands "things." This is known as the Knowledge Graph, a vast database of entities—people, places, and concepts—and the relationships between them. For SEO...
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