The Visual Aisle: Dominating Retail Search in NYC
New York City is a retail capital, but the battle for shoppers has moved from Fifth Avenue windows to the smartphone screen. When a New Yorker searches for "red running shoes" or "modern accent chair," they are immediately presented with a carousel of product images at the top of Google. These are Google Shopping Ads (Product Listing Ads). Unlike text ads, these placements show the user exactly...
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