Global Hemp and Marijuana Markets Converge: Understanding the Forces Shaping the $50 Billion Industry’s Path to Mass Market Acceptance.
The traditional image of the cannabis consumer has been completely redefined by legalization. Today's market is characterized by a diverse, multi-generational user base, ranging from Baby Boomers seeking relief from chronic ailments with CBD to Millennials and Gen Z embracing cannabis-infused beverages as a social alternative to alcohol. This massive shift in consumer demographics is the quiet...
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