A Major Consumer Vertical: Why the US Cannabis Sector Now Rivals Established Industries in Scope and Financial Clout.
The colossal and continually expanding size of the US cannabis market is uniquely driven by the simultaneous, robust growth of its two primary segments: the medical market and the adult-use (recreational) market. The medical segment provides a stable, high-value demand base, fueled by patients seeking therapeutic relief for various conditions. This segment emphasizes product purity, precise...
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