The Slow Burn: Rethinking the Launch Day Obsession
The traditional publishing model is obsessed with "Pub Day." The entire marketing budget is often fired in a single week, aiming to hit a bestseller list immediately. While this "blockbuster" strategy works for celebrities, for most authors, it leads to a depressing crash in weeks two and three. A quiet revolution is happening in book publicity: the "Slow Launch." This strategy treats the...
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